Digital Site Content Associate, App job vacancy in Ralph Lauren – Jobs in New York

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Job Details
Company Name : Ralph Lauren
Company Location : New York, NY
Job Position : Digital Site Content Associate, App
Job Category : Jobs in New York

Job Description :
Position Overview

The Digital App Content Associate, will be responsible for developing and executing digital content plans for RLE App platform. S/he will play a vital role in partnering with cross-functional teams in defining the content strategies to support the business objectives. S/he works as a highly cross-functioning team player across numerous internal stakeholders.

Essential Duties & Responsibilities

Develop differentiated digital content strategies across brands for the RL App commerce platform, with focus on driving conversion, brand value and engagement.
Assist in the planning of the content strategy for the RL App and related marketing campaigns based on customer insights, business trends and company priorities.
Ensure the digital content strategy balances the brand’s objectives and a best-in-class customer experience.
Create and manage project briefs (e.g. wireframes, content maps, etc.), working in conjunction with the brand storytelling and project management teams.
Communicate the strategy and drive the change management of the project to all cross-functional team members.
Own day-to-day maintenance of App content, working collaboratively within the organization to ensure flawless execution of App content and marketing initiatives.
Pull content and campaign results leveraging Adobe Reporting platform.
Analyze content data on core KPIs, including traffic patterns, engagement, conversion, pathing behavior, and product selection
Stay up to date on the latest trends in app content and commerce.

Experience, Skills & Knowledge

Excellent written and verbal communication and follow through skills
Brand marketing and e-commerce/app experience
Strong sense of urgency and the ability to embrace and maximize a changing landscape
Highly adept at multi-tasking and setting priorities
Proactive and positive, with a “can-do” attitude; a collaborative team player and leader who takes a thoughtful, strategic approach
Capability to consider multiple angles in creating content strategies, balancing brand engagement against immediate financial impact
Effective and persuasive presentations (verbal and written) for project teams and business leaders
Ability to work independently and with a cross-functional team including CIEM, business and marketing stakeholders
Strong critical thinking and problem-solving skills
Relevant work experience in e-commerce or apps, with experience in content development and optimization

Digital Site Content Associate, App